Captain Charles Shriner III on the rocks at sunset in a black Maineiac hoodie

The story

It started with a boat.
Not a business plan.

01

The original Maineiac.


Maineiac has always been a nickname for people from Maine. But for me, it became something more.

I named my boat Maineiac when I was living in Florida. When I moved to California, the name came with me.

Before I knew it, everyone was calling me the Maineiac.

I started making hats and shirts for friends and guests who came out on my boat. Nothing fancy. Just something to remember the day.

Then something unexpected happened.

Strangers started asking where they could buy them.

That’s when I realized this could be something bigger.

What started as a nickname became a passion. And that passion became a brand.

Captain Charles Shriner III

Founder, Maineiac

Captain Charles Shriner III at the helm in a Maineiac cap

02

Not a souvenir.
A lifestyle.


Maineiac is for everyone who carries a little Maine with them.

The rugged coast. The cold Atlantic. The wild summers. That unmistakable Maine spirit.

You don’t have to be born here. You don’t have to live here.

If Maine got under your skin, you’re one of us.

Woven pine labels