The brand
01
People don’t buy MAINEIAC because they visited Maine. They buy it because they identify with what Maine represents — whether they live there, summer there, or carry it with them everywhere else.
The aim is simple: become the apparel brand people instinctively associate with the state.
02
Collegiate MAINEIAC — screen print on garments, embroidery on hats. The pine and star, taken from the Maine flag, appears as a woven hem label and as a side mark on every cap.
Color is kept to heritage red, navy, forest green, and white. Two garment colors. Four hat SKUs. Restraint is the positioning.
03
Maineiac Marine LLC was founded by Captain Charles Shriner III. The first drop is tees, hoodies, and hats — nothing more — built to be the state’s own lifestyle brand, not a gift-shop souvenir.
Retail launch, 2026. Wholesale partners start on sixty-day consignment: airports, marinas, boutique hotels, coastal retailers, outdoor outfitters.
Maineiac isn’t selling clothing. It’s selling a connection to Maine.
